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Maybe you already have testimonials without noticing them. Walk through your records. View emails, WhatsApp messages, or customer cards. Are there a few nice phrases or oneliners in some of those messages? If so, ask the person if you can use it for one of your communication channels. That will rarely be a problem.

There are more and more, especially digital, opportunities for potential customers to reach out to you. But it is important to respond adequately to this, otherwise there is a chance that you will still miss the boat. How do you do that? We will look at a few strategies to increase the chances of success.

What do you believe more, a representative who tells you how great his product or service is, or a recommendation from one of his customers about his experiences? When it comes down to it, the words of another consumer are more likely to pull you over the line to take away a product or service. In this article we will deal with the great importance of testimonials for your company. We also look at how you collect them and how you write them.

Last year I wrote that 2020 had become a record year for the self-storage industry in many ways. In the first two months of 2021, this trend continued in the field of acquisitions. Investors are still looking for a safe haven because the book values of their other properties, such as offices and shops, have fallen sharply. This safe haven is clearly located in ‘our’ successful self storage industry.

We at Universal Storage Containers normally visit all self-storage fairs. We are of course very sorry that this has not been possible for a long time due to COVID-19. Some organizers choose to organize an online variant. FEDESSA, the European trade association of self-storage companies, previously did this successfully in 2020.

Delivering our storage containers is one thing, but monitors are sometimes even more important. We were suddenly treated to an unadultered winter week with scenes that would not look out of place in a painting by famous Dutch painer Hendrick Avercamp. Something that hadn’t happened in our country in recent years. Could our containers pass this test?

Suppose you are going to (re)build and therefore you do not have enough storage space during this period. Or, you have a customer who needs temporary storage in the short term. Don’t worry, you can tackle these kinds of challenges quickly when you start short-leasing our Z-Boxes.

The price of our beautiful Z-Box is different than for an average shipping container. Still, it’s often well worth the investment. There are four main reasons why you can often recoup your investment faster than you think and achieve a higher return.

As a self-storage operator you naturally want to be successful. That’s only possible if you have a good profitable company. That can be quite difficult when you operate in a market with a lot of competition. However, if you pay sufficient attention to the things below, you might profit from it.

If there was a self storage podium, we would jump on it and exclaim, “If you want to enter the self storage market or think about expansion; start with a feasibility study!” Market research is more important than ever, especially now that so many new square meters of self storage rental are coming on to the market. After all, you want to invest heavily. Then of course it pays to make a good estimate in advance whether this investment is profitable.

Last year we were able to install a number of Z-Boxes at Opslagbox Zutphen. That was satisfying for both parties. After a trial period, StorageBox Zutphen has therefore decided to have a full Storage Park realized by us.

We would like to draw your attention to an interesting video on cnbc’s website. ‘How self storage companies make billions’. Within ten minutes you will be aware of the latest developments in the American self storage market, which are often clues to future developments in Europe. See our summary below or watch the video for yourself.

One of our most recent renditions took place in Baarn. I.H.P. Beheer B.V. is taking advantage of our smart short-lease construction and is now offering storage space in Baarn. This is done in collaboration with Storage Share.

Sometime last week I received another rebuke late in the afternoon from Peter, our copywriter, that I should hurry up with my contribution to the last Storage World of this year. The severe lockdown hung in the air and Storage World, of course, must ship on time.