No more scholarships, now what?

It is now known that all trade shows and meetings centered on storage have been cancelled for the rest of this year. Maybe they will continue in 2021, which is completely unclear at this point. But there are also parties that question whether these kinds of meetings make any sense at all, so in effect one is talking about a total abolition of these kinds of events.

The (temporary) loss of these scholarships, however, is a big bummer for us. USC is a sponsor of many industry associations and for that reason is allowed to participate in these types of events as an extraordinary member. In 2020, we had planned our presence at events in Rotterdam, Dublin, Milan, Stockholm, Paris and Lisbon, among others. Each of these are small shows, but with interested visitors who are eager and able to connect with like-minded industry peers at places like this. After all, there is a lot of information to get. Thus, seminars are given, substantiated forecasts and expectations for the storage market are presented, as well as trade shows are organized.